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Case study: Big data gets personal - behavioral targeting

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Question 1- Why is behavioral tracking such an important ethical dilemma today? Identify the stakeholders and interest groups in favor of and opposed to behavioral tracking. This case study shows that technology can be a double-edged sword. It can be the source of many benefits. It can also create new opportunities for breaking the law or taking benefits away from others. The Web has created new opportunities and challenges regarding privacy issues. It has also created struggles between businesses and users regarding the vast amounts of data that are collected from Web surfing. The misuse and abuse of data also create moral and ethical dilemmas that students are likely to face in the workplace. Stakeholders in favor of behavioral tracking include: Individual Web sites and companies whose business is identifying and tracking Internet users (Google, Facebook, etc.) Advertisers and marketers Law enforcement agencies Stakeholders opposed to behavioral tracking include: Us...
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Case Study: Facebook Privacy:There Is No Privacy

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QUESTIONS 1 : 4-13 Perform an ethical analysis of Facebook. What is the ethical dilemma presented by this case? Facebook uses highly specific details such as relationship status, location, employment status and other demographic information, as well as users online activity to develop an incredibly accurate picture of your life.   The purpose of Facebook doing so is to serve more relevant advertisements to the users than anywhere else on the Web. However, the personal information gathered by Facebook can also be used against the users in other ways both with and without the consent of the users. The stakeholders involved in an ethical analysis of Facebook include Facebook (obviously), advertisers, data collecting agencies, Electronic Privacy Information Center (EPIC), and individual users. Facebook collects an incredible amount of personal data on its users. It is using its ability to track online activity of its members to develop a frighteningly accurat...
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CASE STUDY: IS IT TIME FOR CLOUD COMPUTING?

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QUESTIONS 1: What business benefits do cloud computing services provide? What problems do they solve? Cloud computing with many business benefits used virtually is a system in which software programs and applications are accessed through an Internet connection. Some benefits that cloud computing could provide are that it is very affordable, the cloud service providers handle all of the maintenance and upkeep of IT infrastructures by themselves and they also help business access business software as well as applications when and where they need them but smaller companies don’t have to build their own database, and more people can use the same product at once. By doing cloud computing, enterprises can easily scale up or down to meet their changing needs and just pays for exactly what they use. With the development of society, more and more multinational companies are using the cloud, not only because of cost savings but because people worldwide can access the cloud, provided they ha...
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CASE STUDY: THE GREENING OF THE DATA CENTER

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Q1. What business and social problems does data center power consumption cause ? Power consumptions by data center have negative environmental implications. The excessive power that is being consumed by these data centers uses a vast amount of electricity produced through hydroelectric plants or coal-fired power plants resources for more useful purposes. When electricity is generated from coal, it generates a huge amount of carbon dioxide into the atmosphere which some scientists and politicians claim is a major cause of global warming. Businesses have to pay huge amounts of money to acquire electricity to power their servers for maintaining websites, analyzing large pools of transactions or social media data which requires more and more power-hungry machines in business resulting in overheating which may lead to server failure hence these servers need to be kept cool for it to be operational by paying for more electricity through expenditure of financial resources. Therefore, p...
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Case study: AUTOMAKERS BECOME SOFTWARE COMPANIES

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1.         How is software adding value to automaker products? By reducing the cost and time of new car production, software adds value to the car manufacturer's products. In addition, by using on-board software, you can help improve and allow the management of automotive manufacturers' products to be managed via the cloud. For example, Ford Motor Company needs two and a half years to plan, design and build a new car. Design and production, including metal stamping equipment and assembly line setups, must be completed before the car goes off-line. However, by using the software, automakers can create a new software interface for the car in a matter of months and update it over and over again throughout the life of the vehicle without requiring too much time. This allows Ford and other car manufacturers to significantly improve the passenger experience and add new capabilities to the car within a few years of its completion. We can conclude that softw...
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Case study: Identifying Market Niches In the age of Big Data

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-           Describe the kinds of data being analyzed by the companies in this case. Data about e-book purchases and reading habits are being collected and potentially sold to book publishers. The data include whether a book is completed, if pages are skimmed or skipped, and which genres are most often finished. Airlines are collecting all kinds of passenger data that can be consolidated to build comprehensive customer profiles. Cabin crews can then use the data to identify certain characteristics about on-board passengers and personalize the flying experience. Car companies integrate databases and use complex algorithms to more closely match car lot inventory to buyer demand. Vehicle turnover rates improve and the price a consumer pays minus the manufacturer subsidy rise, increasing Ford Motor Company’s profits. Using vehicle Internet connections, the company intends to collect fuel economy data, mechanical failures, and o...
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Case study: Big Data Gets Personal: Behavioral Targeting

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1. Describe the kinds of data being analyzed by the companies in this case. Data about e-book purchases and reading habits are being collected and potentially sold to book publishers. The data include whether a book is completed, if pages are skimmed or skipped, and which genres are most often finished. Airlines are collecting all kinds of passenger data that can be consolidated to build comprehensive customer profiles. Cabin crews can then use the data to identify certain characteristics about on-board passengers and personalize the flying experience. Car companies integrate databases and use complex algorithms to more closely match car lot inventory to buyer demand. Vehicle turnover rates improve and the price a consumer pays minus the manufacturer subsidy rise, increasing Ford Motor Company’s profits. Using vehicle Internet connections, the company intends to collect fuel economy data, mechanical failures, and other safety and performance metrics to improve product engineer...
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