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Showing posts from January, 2018

Case study: Identifying Market Niches In the age of Big Data

-           Describe the kinds of data being analyzed by the companies in this case. Data about e-book purchases and reading habits are being collected and potentially sold to book publishers. The data include whether a book is completed, if pages are skimmed or skipped, and which genres are most often finished. Airlines are collecting all kinds of passenger data that can be consolidated to build comprehensive customer profiles. Cabin crews can then use the data to identify certain characteristics about on-board passengers and personalize the flying experience. Car companies integrate databases and use complex algorithms to more closely match car lot inventory to buyer demand. Vehicle turnover rates improve and the price a consumer pays minus the manufacturer subsidy rise, increasing Ford Motor Company’s profits. Using vehicle Internet connections, the company intends to collect fuel economy data, mechanical failures, and o...

Case study: Big Data Gets Personal: Behavioral Targeting

1. Describe the kinds of data being analyzed by the companies in this case. Data about e-book purchases and reading habits are being collected and potentially sold to book publishers. The data include whether a book is completed, if pages are skimmed or skipped, and which genres are most often finished. Airlines are collecting all kinds of passenger data that can be consolidated to build comprehensive customer profiles. Cabin crews can then use the data to identify certain characteristics about on-board passengers and personalize the flying experience. Car companies integrate databases and use complex algorithms to more closely match car lot inventory to buyer demand. Vehicle turnover rates improve and the price a consumer pays minus the manufacturer subsidy rise, increasing Ford Motor Company’s profits. Using vehicle Internet connections, the company intends to collect fuel economy data, mechanical failures, and other safety and performance metrics to improve product engineer...

Case Study 1: Mashaweer

Case Study 1: Mashaweer -           What Kinds of applications are described in this case? What business functions do they support? In this case, The applications described in this case are: PDA, centralized application and SCADA. they started their own IT company, Innov8 (innovate), where they created a customized Enterprise Resource Planning (ERP) system, which they then connected to their customized PDAs (Personal Digital Assistants) through a cloud computing system that was made by LinkDotNet and Mobinil. Each rider receives tasks one at a time on the PDA, which also includes a GPS to provide detailed directions. The GPS monitors the rider’s location. Enterprise Resource Planning (ERP)  Processes by which a company manages and integrates are the important parts of its business. An ERP management information system integrates areas such as planning, purchasing, inventory, sales, marketing, finance, human resources, etc. C...

Case Study 2: Schiphol International Hub

Case Study 2: Schiphol International Hub -           Case study summary Schiphol Amsterdam airport is Europe’s fourth-busiest airport. Handling about 50 million passengers and 1.5 million tons of freight per year. It is often ranked among the world’s best airports by the Skytrax passenger survey. Producing that sort of quality 24 hours a day, seven days a week imposes high demands on the infrastructure and services, including Schiphol’s network. According to a 2009 LATA CATS survey. Moreover, mishandled baggage is a $2.5 billion problem for this industry every year. Annually affect about 51 million passengers travelling through Schiphol airport alone. This case study is to realize a monumental 1% maximum loss of transfer baggage (against the initial 22 million lost baggage); Increase capacity from 40 to 70 million bags and reduce cost per bag without increasing wait time. -          ...

Case Study 3: Is Social Business Working Out?

Case Study 3:  Is Social Business Working Out? Case Study Summary     In general, most employees are comfortable and adept at utilizing general social networks for personal lives, but the usage of them for business is severely lagging. Though they can be used successfully, there are many examples of poor implementation and failure of attempted usage of social networks within a company. The implementation however, seems to be the real crux of the failed usage. Since proper implementation and adoption have been successfully displayed, consider the Red Robin implementation of Yammer, at high levels of success, we know that it can be done. But, it is vital that we implement the usage in a manner that inspires employees to attempt to use them, and where they see the benefit of using the social network over continuing to utilize the existing technology. -   -  Identify the management, organization, and technology factors responsible for impeding ad...

Case Study 4: Modernization of NTUC income

- What were the problems faced by Income in this case?  First problem they faced was waste of time on how they process their insurance. Most of work done by paper- based, which  takes them more days to finish a certain request for insurance and money. Second problem is NTUC was using HP3000 as main functional machine which requires high maintenance due to machinery  frequently breaks. because it is paper-based, all forms were put into cartons and resulted to occupying 3 warehouses. - How were the problems resolved by the new digital system? Java based eBao LifeSystem from eBao Technology were introduced and started to function on 2003.  eBao’s hi-tech features covered Policy Administration, Sales Management, and Supplementary Resources which reduced time consuming, frequency of machine breaks down, also increased efficiency of back up system. - What types of information systems and business processes were used by Income before migrating ...

2011 Travel diary

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 Road trip with family, we settled our tent near by river side, view there was awesome but weather was too cold. Woke up with this unbelievable view. I have never seen that much blue of the sky, what a creation by nature!